One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality...
Simple
I remember staring at the 17-foot screen thinking, "It's so beautiful, so mesmerizing--damn, we might be on to something." A...
Simple Modern, a manufacturer of drinkware and home products, was founded in 2015 by three friends who previously founded QuiBids,...
Here's a surefire way to get the boomer demographic to eat more plant-based food: Just don't tell them you've swapped...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
If it seems counterintuitive that a pioneering technology company would latch onto one of the oldest and often most analog...
By Mathieu Roche, co-founder and CEO of ID5 This article is sponsored by ID5. Identity is making lots of headlines....
By Mathieu Roche, co-founder and CEO of ID5 This article is sponsored by ID5. Identity is making lots of headlines....
By Mathieu Roche, co-founder and CEO of ID5 This article is sponsored by ID5. Identity is making lots of headlines....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....