Which TV Players Could Be In The Market To Acquire Ad Tech?

Many broadcasters spent the past decade on a quest for scale, with a major spike in local station M&A last year. Now it’s time to start thinking about monetization, and broadcasters know it. “Once you own a lot of stations, the next logical thing to do is ask, ‘How are we going to monetize theseContinue reading »

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Sorenson Files Chapter 11 Bankruptcy To Escape Sinclair Deal

TV data provider Sorenson Media filed for Chapter 11 bankruptcy Thursday, seeking to extricate itself from a costly deal with Sinclair Broadcasting. Sorenson provides technology so local affiliate networks owned by Sinclair or Hearst can dynamically insert targeted ads at the household level. It has a similar relationship with Samsung Ads. Sorenson’s Chapter 11 filingsContinue reading »

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Sinclair And Tru Optik Let Local Advertisers Target Connected TV Audiences

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Sinclair Broadcasting, the largest owner of television stations across the nation, is letting local advertisers buy connected TV in a much more targeted way alongside linear and digital. The broadcaster is teaming up with the connected TV DMP and measurement system Tru Optik to power advanced audience targeting across Sinclair’s owned-and-operated inventory, as well asContinue reading »

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Sorenson Media CEO: Addressable TV Will Put More Power Into Programmers’ Hands

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Although cable operators used to be the primary keepers of TV’s distribution and data pipes, the pendulum is swinging toward programmers and smart-TV providers. Addressable inventory is increasing, driven by a surge in smart-TV OEMs licensing their data directly and local TV companies adding data and automation to their sales mixes. Sorenson Media, which isContinue reading »

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