Criteo Gets A New CEO; Sorrell Fill-In Mark Read Speaks

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criteo Swaps Out CEO   With the GDPR compliance deadline bearing down, Criteo has restored its former CEO to the corner office. JB Rudelle will once again take the reins at the company, as Eric Eichmann steps into an advisory role prior to transferringContinue reading »

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CES 2018: Sir Martin Sorrell Sets His Sights On Simplification, VR And Amazon

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WPP is embracing the forces of change – both internally and externally. Internally, CEO Sir Martin Sorrell knows WPP’s clients want simplification, which will lead to more consolidation. “We’ve seen it amongst clients and media,” he told AdExchanger. “We’re quite likely to see a similar set of circumstances in the agency business.” And externally, he’sContinue reading »

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Martin Sorrell Fights Against The Rise Of Short Term-Thinking

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WPP’s stock is down. And the company’s longstanding chief, Martin Sorrell, isn’t sure if the holding company can do anything about the factors putting pressure on its business. “I don’t know whether anything is within our control or not,” Sorrell said. “Some people say it’s the rise of the digital giants. No. Some people sayContinue reading »

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Dmexco: Jack Dorsey On Twitter’s Ability To Make Money

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WPP CEO Martin Sorrell called out Twitter’s revenue potential – along with the social platform’s positioning amid Google and Facebook’s ad dominance – in an interview with Twitter CEO Jack Dorsey onstage at Dmexco in Germany on Wednesday. “Twitter does not seem to have achieved the prominence Twitter [and the industry] would want,” Sorrell said.Continue reading »

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