The 10/90 Rule: The Media Industry’s Future Business Model

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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mark Grether, CEO at Sizmek. We’ve all heard the saying, “Every company is becoming a tech company,” but it seems we’re moving past that notion, with every company now becoming a media company. It’sContinue reading »

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Podcast: Sizing Up Sizmek

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mark Grether has held just about every marketing job you can imagine. He was an agency guy at WPP (where he cofounded Xaxis), a publisher exec in Germany, a client-side marketer in the banking industry and even a professor of marketing. Today he is CEOContinue reading »

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Sizmek Dumps Rocket Fuel Brand, Names Mark Grether CEO

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As it finalized its $145 million acquisition of Rocket Fuel on Wednesday, Sizmek named Mark Grether to take over as CEO. Simultaneously, the company said it would sunset the Rocket Fuel brand and integrate its DSP and DMP assets into a single demand-side stack under the Sizmek name. A co-founder and former COO of WPPContinue reading »

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The Road To Rocket Fuel’s Sale

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As with matrimony, the road to acquisition is paved with dalliances – some serious and some … less so. For evidence, look no further than the DSP Rocket Fuel’s impending sale to Sizmek for $145 million, announced on July 18. That deal is expected to finalize in days, after Rocket Fuel’s 30-day “go-shop” deadline, duringContinue reading »

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Tracing The Timeline Of Sizmek, Ad Tech Rollup And Duopoly Alternative

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The ad tech rollup is real, and its name is Sizmek. On Tuesday, the 18-year-old company revealed its intent to buy public ad tech company Rocket Fuel for $145 million. If the purchase finalizes, Sizmek’s acquisition spree (excluding the earliest iterations of its evolving stack) will round out to about five companies acquired in lessContinue reading »

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Sizmek Buys Rocket Fuel For $145M

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Sizmek said Tuesday it intends to buy ad tech company Rocket Fuel for $2.60 per share in cash, valuing Rocket Fuel at $145 million. That’s a long way from where Rocket Fuel was valued when it IPOed in 2013 – going public at $29 per share at a roughly $1 billion value. Read the release.Continue reading »

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GroupM Discovers Frequency Capping Is A Data Integration Challenge

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Being proficient at programmatic means nothing if an advertiser can’t nail the ad-delivery basics, such as proper frequency caps. But the reality is that advertisers rely on myriad solutions, including DSPs, DMPs and ad servers, to execute a single campaign, and the lack of consistency in KPIs can hurt frequency management – the main culpritContinue reading »

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