Weborama Makes Late Bid For The Sizmek Ad Server And DCO

One week after Amazon reached a “definitive agreement” to buy the Sizmek ad server and DCO tech, the French ad tech company Weborama is trying Friday to re-open the process with a press release and what it claims is a larger offer. FTI Consulting, the financial advisory overseeing Sizmek’s bankruptcy review, emphasized its agreement withContinue reading »

The post Weborama Makes Late Bid For The Sizmek Ad Server And DCO appeared first on AdExchanger.

Read more

How Sizmek DCO Fits Into Amazon’s Ad Platform Play

When Amazon acquired Sizmek’s ad server and dynamic content optimization (DCO) businesses last week, most of the attention fell on the server. And rightly so, since the server is the meat and potatoes of the deal. But don’t sleep on the DCO solution as a potentially valuable asset for the Amazon Advertising Platform (AAP). AfterContinue reading »

The post How Sizmek DCO Fits Into Amazon’s Ad Platform Play appeared first on AdExchanger.

Read more

Is Amazon’s Sizmek Acquisition Really A Threat To Google?

Amazon’s acquisition of Sizmek’s ad server and dynamic creative optimization (DCO) platform Friday puts it in a better position to compete with Google for advertiser budgets. Amazon will likely gain new clients from Sizmek who don’t want to deal with switching ad servers, as well as some advertisers who don’t like the idea of workingContinue reading »

The post Is Amazon’s Sizmek Acquisition Really A Threat To Google? appeared first on AdExchanger.

Read more

Zeta Global Buys Sizmek DSP And Rocket Fuel DMP Assets For $36 Million

Sizmek will sell its data management platform, which it acquired with Rocket Fuel, and its demand-side platform to the marketing technology cloud Zeta Global on Friday in a deal worth up to $36 million. If the deal is approved, Zeta will pay $5 million in stock and $10 million in cash, with another $20 millionContinue reading »

The post Zeta Global Buys Sizmek DSP And Rocket Fuel DMP Assets For $36 Million appeared first on AdExchanger.

Read more

Sizmek’s Bankruptcy Is Changing How The Supply Side Manages DSP Debts

One of the most pressing concerns from Sizmek’s bankruptcy comes from SSPs, which must reconsider how they think about risk and credit with their longtime partners. Brands and agencies often pay DSPs on 90-day or even 120-day cycles. But DSPs pay SSPs between 30 to 60 days. There’s a separate contract between an SSP andContinue reading »

The post Sizmek’s Bankruptcy Is Changing How The Supply Side Manages DSP Debts appeared first on AdExchanger.

Read more

How Sizmek Fell, And How It Could Be Sold

Sizmek regained access to its cash this week after Cerberus, the investment firm that owns Sizmek’s debt and now owns its equity, seized its holdings and pushed the company into bankruptcy last Friday. Sizmek has resumed business operations and is covering payroll and employee benefits, after missing the previous pay period. The next two toContinue reading »

The post How Sizmek Fell, And How It Could Be Sold appeared first on AdExchanger.

Read more

The Sizmek Saga Underscores Ad Tech’s Flaws And Market Weaknesses

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Nico will present “How The Wrong Audience Targeting And AI-Driven Campaigns Undermine Brand Growth” at AdExchanger’s upcomingContinue reading »

The post The Sizmek Saga Underscores Ad Tech’s Flaws And Market Weaknesses appeared first on AdExchanger.

Read more

Will Sizmek’s Employees And Partners Get Paid?

Story has been edited to include Sizmek’s response. While Sizmek’s future will play out over the next couple of months, there are more pressing concerns about the company’s payroll and whether it will be able to resume normal business operations. Chapter 11 bankruptcy isn’t necessarily the end for Sizmek’s business – it’s the kind ofContinue reading »

The post Will Sizmek’s Employees And Partners Get Paid? appeared first on AdExchanger.

Read more

Sizmek Files For Bankruptcy And Faces An Uncertain Fate

Sizmek filed for bankruptcy Friday night, ending the private equity-backed effort to integrate Sizmek and Rocket Fuel into a cohesive buy-side tech stack, and possibly ending the Sizmek brand. Sizmek’s bankruptcy filing estimates its assets between $100 million and $500 million. Though its liabilities are in the same range. Sizmek’s four largest outstanding debts areContinue reading »

The post Sizmek Files For Bankruptcy And Faces An Uncertain Fate appeared first on AdExchanger.

Read more

Sizmek Could Be Forced Into Sale After 2018 Revenue Miss And Ad Server Losses

Sizmek needs another investment round after facing setbacks and revenue shortfalls in 2018, and it won’t find new funding with Vector Capital, the firm that backed the acquisitions and integration of Sizmek and Rocket Fuel. Sizmek is working with Cerberus Capital Management, the PE firm that financed the debt on Vector’s deal for Rocket FuelContinue reading »

The post Sizmek Could Be Forced Into Sale After 2018 Revenue Miss And Ad Server Losses appeared first on AdExchanger.

Read more