Indie Ad Servers Smell Blood In The Water As Google Limits DoubleClick ID – But Does Google Care?

In late April, Google said it would limit the portability of the DoubleClick ID outside of its ad server DoubleClick Campaign Manager (DCM), effectively killing independent attribution (at least to the extent that it was possible). Marketers who want access to the DoubleClick ID, which ties together data across Google’s properties, will have to use itContinue reading »

The post Indie Ad Servers Smell Blood In The Water As Google Limits DoubleClick ID – But Does Google Care? appeared first on AdExchanger.

Read more

Is Google Using GDPR As An Excuse To Restrict Advertiser And Publisher Choices?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Koran, managing director, DMP, at Sizmek. As the May deadline for GDPR compliance approaches, many companies have been asking how Google may react. So when Google recently announced asContinue reading »

The post Is Google Using GDPR As An Excuse To Restrict Advertiser And Publisher Choices? appeared first on AdExchanger.

Read more

YouTube To Suspend Third-Party Ad Serving In The EU

YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally, according to a memo obtained by AdExchanger. Google advised advertisers who aren’t currently using its ad server DoubleClick Campaign Manager (DCM) to host video on YouTube to “retraffic theirContinue reading »

The post YouTube To Suspend Third-Party Ad Serving In The EU appeared first on AdExchanger.

Read more

The 10/90 Rule: The Media Industry’s Future Business Model

AdExchanger |

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mark Grether, CEO at Sizmek. We’ve all heard the saying, “Every company is becoming a tech company,” but it seems we’re moving past that notion, with every company now becoming a media company. It’sContinue reading »

The post The 10/90 Rule: The Media Industry’s Future Business Model appeared first on AdExchanger.

Read more

Podcast: Sizing Up Sizmek

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mark Grether has held just about every marketing job you can imagine. He was an agency guy at WPP (where he cofounded Xaxis), a publisher exec in Germany, a client-side marketer in the banking industry and even a professor of marketing. Today he is CEOContinue reading »

The post Podcast: Sizing Up Sizmek appeared first on AdExchanger.

Read more

Sizmek Dumps Rocket Fuel Brand, Names Mark Grether CEO

AdExchanger |

As it finalized its $145 million acquisition of Rocket Fuel on Wednesday, Sizmek named Mark Grether to take over as CEO. Simultaneously, the company said it would sunset the Rocket Fuel brand and integrate its DSP and DMP assets into a single demand-side stack under the Sizmek name. A co-founder and former COO of WPPContinue reading »

The post Sizmek Dumps Rocket Fuel Brand, Names Mark Grether CEO appeared first on AdExchanger.

Read more

The Road To Rocket Fuel’s Sale

AdExchanger |

As with matrimony, the road to acquisition is paved with dalliances – some serious and some … less so. For evidence, look no further than the DSP Rocket Fuel’s impending sale to Sizmek for $145 million, announced on July 18. That deal is expected to finalize in days, after Rocket Fuel’s 30-day “go-shop” deadline, duringContinue reading »

The post The Road To Rocket Fuel’s Sale appeared first on AdExchanger.

Read more

Tracing The Timeline Of Sizmek, Ad Tech Rollup And Duopoly Alternative

AdExchanger |

The ad tech rollup is real, and its name is Sizmek. On Tuesday, the 18-year-old company revealed its intent to buy public ad tech company Rocket Fuel for $145 million. If the purchase finalizes, Sizmek’s acquisition spree (excluding the earliest iterations of its evolving stack) will round out to about five companies acquired in lessContinue reading »

The post Tracing The Timeline Of Sizmek, Ad Tech Rollup And Duopoly Alternative appeared first on AdExchanger.

Read more

Sizmek Buys Rocket Fuel For $145M

AdExchanger |

Sizmek said Tuesday it intends to buy ad tech company Rocket Fuel for $2.60 per share in cash, valuing Rocket Fuel at $145 million. That’s a long way from where Rocket Fuel was valued when it IPOed in 2013 – going public at $29 per share at a roughly $1 billion value. Read the release.Continue reading »

The post Sizmek Buys Rocket Fuel For $145M appeared first on AdExchanger.

Read more

GroupM Discovers Frequency Capping Is A Data Integration Challenge

AdExchanger |

Being proficient at programmatic means nothing if an advertiser can’t nail the ad-delivery basics, such as proper frequency caps. But the reality is that advertisers rely on myriad solutions, including DSPs, DMPs and ad servers, to execute a single campaign, and the lack of consistency in KPIs can hurt frequency management – the main culpritContinue reading »

The post GroupM Discovers Frequency Capping Is A Data Integration Challenge appeared first on AdExchanger.

Read more