As with matrimony, the road to acquisition is paved with dalliances – some serious and some … less so.For evidence,...
Sizmek
The ad tech rollup is real, and its name is Sizmek.On Tuesday, the 18-year-old company revealed its intent to buy...
Sizmek said Tuesday it intends to buy ad tech company Rocket Fuel for $2.60 per share in cash, valuing Rocket...
Being proficient at programmatic means nothing if an advertiser can’t nail the ad-delivery basics, such as proper frequency caps.But the...
Fuisz videos have the ability to tag an object, which has a clickable hot spot that will automatically follow the...