This article is sponsored by the Post-IDFA Alliance, including Chartboost, Fyber, InMobi, Liftoff, Singular, Adcolony and Vungle. When it comes...
SKAdNetwork
Most advertisers and ad networks aren’t ready to support Apple’s AppTrackingTransparency (ATT) framework or SKAdNetwork despite an impending “early spring”...
SKAdNetwork is entering its final form, though details are scant. Apple recently updated its page dedicated to user privacy and...
So few publishers and advertisers are ready for Apple’s forthcoming IDFA changes that mobile DSP Jampp had to develop its...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Mobile ad networks have been busily stress testing SKAdNetwork in preparation for Apple’s IDFA changes – but they've been doing so...
SKAdNetwork is Apple’s homegrown solution for attribution. Apple itself verifies when clicks lead to installs and shares that information directly...
SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS...
Apple just made a move under the radar that could cause third-party attribution providers to become obsolete.In late March, Apple...