Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Smart Bet appeared first on...
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Smart TV makers are starting to adopt The Trade Desk's UID 2.0. Plus: Podcast advertising revenue growth slows down. The...
Walmart buys smart TV maker Vizio to boost its ads business with streaming inventory, viewership data and, of course, shoppable...
Shoppable ads are turning out to be a smart move for smart TV advertising. Top line A recent survey of...
As streaming platforms navigate a seismic shift – pivoting to profitability after a decade of all-out growth mode – they’re...
To enhance its in-store shopping experience, grocery chain Kroger partnered with tech company Cooler Screens to bring digital smart screens...
WaPo partnered with ActionIQ to overhaul how it markets to subscribers throughout the various stages of their subscription life cycle....
AUCKLAND, Today: The home of the Warriors, Moana Pasifika and epic summer concerts will be known as ‘Go Media Stadium...
From today, May 15th, the home of the Warriors, Moana Pasifika, and much-anticipated summer concerts will be referred to as...
Among the most frequent benefits touted with SPO is improved efficiency. When costs are reduced while maintaining effectiveness, greater return...