AUCKLAND, Today: The home of the Warriors, Moana Pasifika and epic summer concerts will be known as ‘Go Media Stadium Mt Smart’ from today, 15 May, following the signing of a commercial naming rights agreement between Auckland Stadiums and Kiwi outdoor advertising company Go Media.
The initial naming rights period is for one year, with both parties “keen to explore a multi-year partnership further down the track”.
The new name will be officially launched with a blessing and ribbon-cutting today.
Tātaki Auckland Unlimited Stadiums Director James Parkinson says Go Media works closely with Auckland Stadiums and tenants such as Moana Pasifika as a digital advertising partner, as well as the other events and cultural teams within parent organisation Tātaki Auckland Unlimited.
“It was important for us to find a partner that complements and enhances what we do at the stadium, as well as being able to add value to the community, our whole organisation and the sports, events and entertainment teams who rely on us as host and as a world-class venue,” he says.
“The name change does not affect the legal name of the site, Mt Smart (Rarotonga) Domain.
“Go Media is a natural fit, proudly Kiwi-owned and community-minded. I’m looking forward to extending our existing relationship to see how we can contribute to the community around Mt Smart Rarotonga Reserve together.”
“As a Māori-owned business, we feel a real affinity to the history of Rarotonga Mt Smart as a maunga.”
Go Media MD Mike Gray said: “As a New Zealand company that backs New Zealanders across Aotearoa like no other – through sports, arts, music, comedy and culture – we are proud to put our name to such an iconic stadium.
“We are looking forward to using our networks and leveraging our shared passion for events and entertainment, together.”
Go Media director Andrea Rongonui said, “As a Māori-owned business, we feel a real affinity to the history of Rarotonga Mt Smart as a maunga, and its place in the community. We look forward to being able to help tell its story.”
Tātaki Auckland Unlimited ceo Nick Hill said: “While the stadium has generally been able to support its running costs through ticketed events, reducing reliance on ratepayer funding is more important than ever.
“Across the council group, we all need to find new and innovative ways to work with the private sector to secure funding. I am delighted that Go Media will be partnering with our Stadiums team to support and promote inspiring events together.”
“We are more committed than ever to making Go Media Stadium Mt Smart an accessible, affordable asset for Tāmaki Makaurau.”
The company has 26 billboards in Tāmaki Makaurau Auckland, reaching around 600,000 Aucklanders and visitors.
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