Snap is seeing a nice bump from performance advertisers.The platform said Tuesday that its revenues from direct-response buyers doubled over...
Snap
Story updated to include a comment from Snap.Snapchat is on track to lose US users for the first time this...
Snap is no longer losing users. For the third consecutive quarter, Snap managed to stave user decline. Its Q4 daily...
It’s been a tough year for Snap, as its stock tanks and its executive team flees the ship.Despite growing revenue 43% in Q3 to a record...
Snap may have invented the Stories format, but Instagram Stories are attracting most of the ad spend.The two main reasons...
Snapchat saw promising gains for its advertising platform in earnings reported Thursday. The company reported a record-high $298 million in...
Snapchat introduced ecommerce advertising capabilities on Thursday, including a product catalog ad format called Collection Ads, a performance marketing agency...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Right Place, Wrong Time Location-based technology fueled optimism about mobile...
Snap is reorienting its ad strategy in rocky waters.On Monday, Snap’s chief strategy officer, Imran Khan, said he was leaving...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Search Wars, Part 2 Amazon has lit a fuse under...