Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Opera, The Other Operator The Norwegian software company Opera, maker...
snapchat
Boost Mobile’s recent campaign on Snapchat’s hit series “Phone Swap” went three levels deep to make its ads as seamless...
Snapchat took a short-term revenue hit last year when it pivoted from its original direct branding business to a self-serve...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Snap’s OK Instagram may have run away with Snap’s stories...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How The Sausage Gets Made Facebook announced new requirements...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Ad Revenue AcceleratesRevenue in Amazon’s “Other” category grew...
TBS and TNT try to be “brands that live outside of television,” said Karina Kogan, SVP of digital media and...
NBCUniversal CEO Steve Burke said Facebook faces big repercussions because it breached users’ trust.“The problem is exacerbated by the fact...
Champagne brand Moet & Chandon wanted its “Love Unconventional” campaign, running Valentine’s Day through Mother’s Day, to drive engagement with...
Snap said during its Q3 earnings call Tuesday that pricing pressure caused its CPMs to sink 60% year-over-year and 20%...