The TV ad buying ecosystem is getting even messier, according to GroupM’s second-annual “State of Video” report, released Thursday.Some of...
snapchat
Snapchat saw promising gains for its advertising platform in earnings reported Thursday. The company reported a record-high $298 million in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Video Stars Video ad spend in the United States will...
Snapchat introduced ecommerce advertising capabilities on Thursday, including a product catalog ad format called Collection Ads, a performance marketing agency...
The Plateau ProblemDigital publisher Vox is set to miss its goal of $200 million in revenue this year by more...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Right Place, Wrong Time Location-based technology fueled optimism about mobile...
Snap’s revenue grew 44% year over year to $262 million in the second quarter. Its average revenue per user –...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Opera, The Other Operator The Norwegian software company Opera, maker...
Boost Mobile’s recent campaign on Snapchat’s hit series “Phone Swap” went three levels deep to make its ads as seamless...
Snapchat took a short-term revenue hit last year when it pivoted from its original direct branding business to a self-serve...