Over the past decade, fizzy newcomers with social-native branding and keywords like “kombucha,” “prebiotic,” “probiotic” and “protein” became billion-dollar brands....
Soda
SharkNinja, the company behind Shark and Ninja household appliances, is hoping to capitalize on the social media obsession with the Mormon...
Move over, Coca-Cola and Pepsi--the next soft drink duo duking it out to win market share are prebiotic soda makers...
No drink accompanies a cheesy, fatty burger quite like an ice-cold sip of fizzy cola. But since fast-food restaurants are...
After a stronger-than-expected second quarter, which saw net sales increase 3% to $ 12.4 billion, the Coca-Cola Company has raised...
Soda brand Poppi will bring its vision for the future of soda to Super Bowl 58 in a 60-second spot...
Following its launch just one year ago, PepsiCo's Starry lemon-lime soda will make its Super Bowl debut in 2024 in...
CPG brands buy digital media to make their in-store sales pop. But attempts to measure the impact of digital ad...
Soda is typically seen as unhealthy, but Olipop proves that you can enjoy the bubbles and a little health boost...
Craft soda maker Jones Soda is expanding its use of augmented reality technology with the help of creative agency August...