In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad...
Sony
Ahead of the release of Ghostbusters: Frozen Empire in theaters on March 22, Sony Pictures launched an AR campaign on...
Olivia Rodrigo is a three-time Grammy winner, a multiplatinum artist and--for the better part of next year--a relentless touring salesperson...
Sony Pictures Entertainment's Spider-Man: Across the Spider-Verse imagines an entire multiverse populated with wildly different versions of the Marvel Comics...
Eleven PR and Sony PlayStation put pedal to the metal with their 2022 Pressie Award-winning campaign “The GT7 Celebrity Race...
Local talent management agency People of Influence is teaming up with Sony Music New Zealand and will represent some of the label’s most...
Sony Interactive Entertainment is revamping its PlayStation Plus subscription service, adding new tiers in the style of streaming services. The...
TVNZ and Sony Pictures Television (SPT) have announced an extensive, multi-year deal for the distribution of international features and premium...
Sony has kicked off a global media review for its Playstation business, putting hundreds of millions in media spend up...
Fortnite maker Epic Games is steadily putting together the building blocks of its significant metaverse endeavor, which will focus on...