The makers of toothpaste, fabric softener and pet food aren't dedicating as much money to television commercials as they did...
Spending
The pandemic upended consumer buying habits – and the brands behind these products are not going back to their old...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ATT Impact Deferred Anyone looking for evidence of harm...
After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there's an understandable desire...
When General Motors pledged to shift specific portions of its media budget to Black-owned agencies and media companies a week...
Among performance-marketing categories, both out-of-home and direct-mail advertising experienced devastating declines in 2020. As the effects of the pandemic slowly...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Winning Netflix is outshining the competition. Last year, the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Halves Not Apple is about to make a...
Ad viewability is now table stakes, but audibility measurement is still in its very earliest stages. It’s been two years...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WarningMedia After a second spate of layoffs at WarnerMedia...