Brands are significantly increasing their investment in celebrity talent in ads even as they consolidate their number of commercial productions,...
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Adobe says Black Friday sales jumped 9.1%, outpacing expectations. Adweek Feed
After going dark for a few hours over the weekend, TikTok has returned following a pledge from President-elect Donald Trump...
Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent
Why are there so many loss-leading streaming services? Blame it on Bob Iger. “It was Bob Iger’s fault, and I...
Super Bowl LVIII was different for a few reasons, particularly the presence of Taylor Swift and Chinese ecommerce challenger brand...
With Christmas right around the corner, The Warehouse has collaborated with DDB Group Aotearoa to launch its latest campaign, ‘A...
Harnessing softball's big-league marketing power requires brand investment from the Little League on up. At Major League Baseball's All-Star Week...
Raashee Gupta Erry spent most of her career in the digital marketing industry at agencies and brands, including Essence and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going With The Stream Broadcasters are all-in on streaming...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disconnecticut Connecticut has become the fifth state to pass...