Spotify and TGI Fridays are hooking up with Foursquare as a preferred measurement partner.Solid measurement is what seals the deal...
Spotify
The podcast industry is growing, and audio giants want a piece of it.Twenty-six percent of Americans listen to podcasts every...
In its first earnings report as a public company on Wednesday, Spotify said its programmatic revenue was up 94% year...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Ride Spotify updated its free, ad-supported app on...
Spotify filed its F-1 with the US Securities and Exchange Commission on Wednesday, forgoing a traditional IPO for a direct...
Spotify was an early mover in programmatic audio, and it’s taking that momentum into 2018.“Marketers are moving so much money...
Many advertisers want reach, but when Canada Dry executed a campaign with Spotify and Adobe, it optimized against a softer...
By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice....
Quick-serve restaurants don’t involve much purchase consideration. You’re either hungry for a burger, or you’re not. “For us, it’s about...
Jana Jakovljevic, head of programmatic for Spotify, the streaming music service, spoke to Campaign US about the importance of targeted...