Amazon Publisher Services shot up in the rankings in the 2019 Advertiser Perceptions supply-side platform (SSP) report, emerging as a...
SSP
One of the most pressing concerns from Sizmek’s bankruptcy comes from SSPs, which must reconsider how they think about risk...
Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them...
Sovrn’s acquisition of VigLink last week will make 2019 Sovrn’s first year when subscription software services outearn its traditional advertising...
Tremor Video DSP is working out some growing pains.At the beginning of this year, Tremor regained profitability for the first...
Google Ad Manager is the dominant SSP, according to Advertiser Perceptions’ 2018 Programmatic Intelligence Report. But, the 154 publishers surveyed...
“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is written by...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
OpenX acquired two publisher tools, Mezzobit and PubNation, on Monday. By bringing these point solutions in-house, the SSP plans to...