In December, the marketing technology firm Epsilon named Jeff Smith its new chief marketing officer. Smith succeeds the company's former...
Stack
The 2023 TV landscape became the year of AVOD. Netflix and Disney+ completed their first full years with advertising tiers...
Communications API provider Twilio’s product road map is a direct reflection of the growing role AI is playing in digital...
The 2022 TV landscape was defined by international expansion, mergers, acquisitions and content explosions (and reductions). With a rough first...
In a landscape where CMOs are dealing with reverberations from the pandemic, a looming global recession and widespread geopolitical upheaval,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Credit Where Due Credit card companies and old-school banks...
Sponsored post byRémi Lemonnierco-founder and president, ScibidsScibidsSPONSORED BY:Advertisers’ increasing reliance on paid digital advertising channels to drive brand and sales...
Google's ad-tech stack, a line of business that is neither the major driver of the company's revenue nor its most...
Google's ad-tech business has been accused of squelching rivals, siphoning money from publishers and tying the hands of advertisers, spurring...
2021 was another mammoth year for streaming, with every major service on the market notching subscriber gains as they churned...