Mark Penn Named CEO Of MDC Partners

Embattled holding company MDC Partners has a new owner. The Stagwell Group, a new-model agency holding company helmed by former Microsoft chief strategy officer and political advisor Mark Penn, said Friday it will invest $100 million to take a 30% minority stake in MDC Partners. Penn will become CEO and sit on MDC’s board. TheContinue reading »

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Inside The New Agency Holding Company Playbook

As the traditional holding company model declines, new models are rising as competition. While the “big six” – WPP, Publicis Groupe, IPG, Dentsu Aegis, Havas and Omnicom – still rule, legacy structures and poor financial performance are causing their dominance to wane. In March, WPP lost $2.6 billion from its market cap. Omnicom has beenContinue reading »

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