Standard Media Index: YouTube’s Direct Ad Spend Down 26% In Q2 Amid Brand Safety Crackdown

AdExchanger |

While Google claimed advertisers are returning to YouTube, new data from Standard Media Index reveals advertisers really did tighten their purse strings after the video platform’s brand safety scare. YouTube ad spend declined about 26% YoY in Q2, while ad spend spread across digital video platforms such as Hulu or network-owned video services increased, onContinue reading »

The post Standard Media Index: YouTube’s Direct Ad Spend Down 26% In Q2 Amid Brand Safety Crackdown appeared first on AdExchanger.

Read more