The Boston-based startup Vizit, which uses AI to score brand visual performance, announced a $ 25 million Series B funding...
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With the cost of customer acquisition on the rise – and access to signal on the demise – brands need to invest...
Measuring TV commercials is complicated enough – let alone measuring the impact of sports sponsorships. Relo Metrics is one of a...
Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry...
Admiral, a startup that first got its start with ad block recovery tools, announced the close of a $ 19...
Admiral, a startup that first got its start with ad block recovery tools, announced the close of a $ 19...
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with entrepreneurs and...
MTA is dead, long live MMM. And also vice versa. Because there’s value in both approaches. They’re better when used...
Star athlete and former San Francisco 49ers quarterback Colin Kaepernick is no stranger to the cutthroat world of media. After...
Most digital marketers know the importance of personalized ad creative. But even those brands often use a one-size-fits-all landing page....