MTA is dead, long live MMM. And also vice versa. Because there’s value in both approaches. They’re better when used...
startup
Star athlete and former San Francisco 49ers quarterback Colin Kaepernick is no stranger to the cutthroat world of media. After...
Most digital marketers know the importance of personalized ad creative. But even those brands often use a one-size-fits-all landing page....
CAKES body, a DTC startup that launched in early 2022 selling self-adhesive nipple covers, is diversifying its media mix to...
Many AI tools analyze and make decisions based on large amounts of data, or quickly generate creative content. AdCreative.ai, however,...
BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least. On Wednesday, customer data...
BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars...
Ad startup Biddeo.io announces its expansion to the US. Its MO is to help advertisers secure social video inventory more...
Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood...
The accessibility of generative artificial intelligence tools like Midjourney has introduced a new challenge: figuring out the creative that will...