AUCKLAND, Today: The MediaWorks board has announced that Wendy Palmer has agreed to stay on as ceo. Palmer has spent...
Stay
First came Barbie, and then came her Dreamhouse. Toy company Mattel introduced Barbie's home, a ranch house in Malibu, in...
This year, Cannes was dominated by discussions about AI, inclusion, sustainability and making the business case for creativity in a...
Hulu is coming to Disney+. By the end of 2023, Disney will roll out a single app experience that incorporates...
The new chief executive officers of Vice Media, Bruce Dixon and Hozefa Lokhandwala, laid out their commercial strategy for the...
An economic slump isn’t an ideal environment for an ad tech company to prove itself – especially during its first year...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Top Tier Broadcasters must convince investors that streaming media...
When Angela Laubmeier, vp of corporate brand strategy at Lincoln Financial Group, led a creative review late last year, she...
Performance marketing inherently promises results--and practitioners rely on customer data to satisfy the expectations set. But the increasing restrictions around...
Healtheries and Rainger & Rolfe have just released their latest brand platform which is all around supporting Kiwis along their health...