When Angela Laubmeier, vp of corporate brand strategy at Lincoln Financial Group, led a creative review late last year, she...
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Performance marketing inherently promises results--and practitioners rely on customer data to satisfy the expectations set. But the increasing restrictions around...
Healtheries and Rainger & Rolfe have just released their latest brand platform which is all around supporting Kiwis along their health...
More than two-and-a-half years since Covid-19 arrived, large swaths of the labor force continue to work from home. They're still...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Performance Maxin’ And Relaxin’ Performance Max may be the...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
As an immigrant, you can be the most talented and awarded creative at an agency, but if you're not in...
AUCKLAND, Today: TVNZ chief executive Kevin Kenrick has advised the board of his intention to step down after more than...
Messenger From Facebook detailed its newest brand campaign, "That Close," which is focused on Generation Z and looks at the...
The alcohol industry has undergone a lot of change over the past few years. From established beer brands that now...