Talent Issues Force Agencies to Stay Selective, Leaving Brands With Fewer Options

When Angela Laubmeier, vp of corporate brand strategy at Lincoln Financial Group, led a creative review late last year, she found that 29 of the 48 agencies on her initial list declined to participate in the request for proposal process. That number was staggering–but not unexpected. Most marketers knew an influx of RFPs had oversaturated…
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