“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
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In 1990, Minnesota Gov. Rudy Perpich, then in the twilight of his 10-year dynasty in the state house, was putting...
By Kristina Prokop, CEO and Co-founder, Eyeota Now that Google has scrapped its plans for Federated Learning of Cohorts (FLoC)...
Brands and their agencies have been declaring their DEI pledges from the rooftops. But how much of that money is...
Perish the thought, but for many viewers, the Super Bowl is about more than the ads. With linear TV viewing...
Did you already finish reading the more than 240-page newly unredacted version of the state AG-led antitrust lawsuit against Google?...
At the end of the year, Netflix reached nearly 222 million global subscribers, adding 8.3 million customers across the world....
It’s become a familiar tale over the years: a major telco makes a big investment in ad tech followed by...
Nothing in ad tech is ever easy. Despite previously signaling interest in serving as an administrator for Unified ID 2.0...
SYDNEY, Today: Aussie cartoonist Michael Leunig – a fast-draw legend on both sides of the Tasman – is still in...