By Kristina Prokop, CEO and Co-founder, Eyeota Now that Google has scrapped its plans for Federated Learning of Cohorts (FLoC) in favor of its proposed Topics API, the buzz around “cohorts” is fading. But cohorts remain a powerful path forward for advertisers in a cookieless world. That’s because the strength of cohorts extends well beyond… Continue reading »
The post Forget FLoC, But Not Cohorts: Why Cohorts Still Represent The Future Of Targeting appeared first on AdExchanger.
More Stories
Gannett’s Digital Ad Business Gets A Boost From Non-News Partnerships
Dating app Bumble unveils refreshed brand identity
Airbnb Icons Makes Every Stay a Once-in-a-Lifetime Experience