Forget FLoC, But Not Cohorts: Why Cohorts Still Represent The Future Of Targeting

By Kristina Prokop, CEO and Co-founder, Eyeota  Now that Google has scrapped its plans for Federated Learning of Cohorts (FLoC) in favor of its proposed Topics API, the buzz around “cohorts” is fading. But cohorts remain a powerful path forward for advertisers in a cookieless world. That’s because the strength of cohorts extends well beyond… Continue reading »

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