Every year, the major television networks and streaming services come together for the TV Upfront season, presenting to advertisers with...
Still
Millions of Kiwis still listen to the radio every week, according to the latest radio ratings. Almost three-quarters of us...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over...
Around this time last year, there were only a handful of companies testing the Chrome Privacy Sandbox. Fast-forward to today,...
The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream,...
BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain. The...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: They’re STILL Here? appeared first...
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget...
Meta Platforms saw advertising revenue grow to $ 35.6 billion during the first quarter of 2024. That's up 27% compared...
Last week’s Adalytics report about Forbes operating a made-for-arbitrage (MFA) subdomain has the ad industry asking itself: How did no...