Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over...
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Around this time last year, there were only a handful of companies testing the Chrome Privacy Sandbox. Fast-forward to today,...
The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream,...
BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain. The...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: They’re STILL Here? appeared first...
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget...
Meta Platforms saw advertising revenue grow to $ 35.6 billion during the first quarter of 2024. That's up 27% compared...
Last week’s Adalytics report about Forbes operating a made-for-arbitrage (MFA) subdomain has the ad industry asking itself: How did no...
The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental...
When the billboard went up across London, its creators at agency BBH knew it would provoke a strong reaction. The...