Building a path forward in digital advertising requires finding new signals – and making sure they don’t flicker. Fingerprinting, for...
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Google filed its first progress report to the UK’s antitrust regulator this week on its plans to replace third-party cookies...
The NewFronts are old news. Now it’s all about the upfronts, which are old. But don’t forget about the podcast...
New Zealand hair salon franchise Rodney Wayne and brand agency Lachlan McPherson and Friends celebrate the launch of a nationwide...
Digital media has always had great attribution – great last-click attribution, that is. Despite lots of time, effort and money...
The newest billion-strong social platform, TikTok, is taking on the OG walled gardens. But its ad platform still can’t match...
AdExchanger’s Alyssa Boyle reports back from the NewFronts trenches (which is to say, the red carpets and would-be galas). The...
In its history, Twitter’s advertising business has experienced a few ups and numerous big downs. But now the platform is...
The following article is from Adweek's special issue "On Ukraine, by Ukrainians," published April 25, 2022, and created entirely by...
What the ad tech industry calls personalization, academics, privacy advocates and folks on Capitol Hill have branded as “surveillance advertising.”...