AdExchanger’s Alyssa Boyle reports back from the NewFronts trenches (which is to say, the red carpets and would-be galas). The event isn’t just about celebrities and dress-up, however. Big players like Amazon and NBCU also unveiled some of the new ads tech toys they’ve been working on. One major theme: dynamic product insertion. Ad tech… Continue reading »
The post The Big Story: NewFronts Week Means Galas And Shiny New TV Tech – But The War In Ukraine Reveals A Grittier Side Of Advertising appeared first on AdExchanger.
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