AdExchanger’s Alyssa Boyle reports back from the NewFronts trenches (which is to say, the red carpets and would-be galas). The event isn’t just about celebrities and dress-up, however. Big players like Amazon and NBCU also unveiled some of the new ads tech toys they’ve been working on. One major theme: dynamic product insertion. Ad tech… Continue reading »
The post The Big Story: NewFronts Week Means Galas And Shiny New TV Tech – But The War In Ukraine Reveals A Grittier Side Of Advertising appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs