What the ad tech industry calls personalization, academics, privacy advocates and folks on Capitol Hill have branded as “surveillance advertising.”...
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Now that the WarnerMedia-Discovery deal has closed, two top streaming apps will be under its roof: HBO Max and Discovery+....
The Privacy Sandbox proposals are moving forward in an organization whose governance is in a slow-motion crash and whose leadership...
Topics that data-driven advertisers care about are reaching the C-suite in retail earnings reports. From retail media revenue to first-party...
Google's newest campaign emphasizes that there's always more to a look--for some, it can be absolutely crucial to one's quality...
For years, venture-backed media was buzzy and seductive, with sky-high valuations based on the idea that savvy online publishers could...
As Google Analytics prepares to excise the IP address from its product, it’s a sign of which way the privacy...
Sergey Denisenko is the CEO of MGID, a native advertising platform with 550 employees living in Ukraine – and he’s...
Sergey Denisenko is the CEO of MGID, a native advertising platform with 550 employees living in Ukraine – and he’s...
This week, there’s only one big story: the Russian invasion and war in Ukraine. The past week has been a...