Ad verification sprinted into 2022 with several notable deals. Human raised $ 100 million, and Integral Ad Science (IAS) snapped...
Story
One of the most compelling soap operas of 2021 was the TV measurement debate. After undercounting viewers during the pandemic,...
A lot happened in 2021. This episode of The Big Story tries to cover as much as possible about where...
Media mega mergers have replaced VC-backed media as the latest trend to watch. And they’re coming thick and fast. On...
As the world of advertising attempts to warm consumer hearts with the Christmas spirit, the Dutch State Lottery (Staatsloterij) has...
There’s a point at which #adulting just becomes, well, being an adult. BuzzFeed made that transition when it went public...
Black Friday and Cyber Monday are the tentpoles that kick off that final stretch of Q4 spanning Thanksgiving and Christmas....
Netflix has finally put to rest rumors (hopes and dreams) that it would one day monetize with advertising – but now...
Brands need first-party data, and they’re solving for that need through a mix of creativity, personalized products and the power...
The direct-to-consumer cookware company Made In noticed its social media dashboards went a bit screwy after Apple tightened its privacy...