Ad verification sprinted into 2022 with several notable deals. Human raised $ 100 million, and Integral Ad Science (IAS) snapped up French contextual advertising company Context, both during the first week of the year. There’s a theme behind this activity: Both IAS and DoubleVerify went public last year, putting the ad verification space in the spotlight.… Continue reading »
The post The Big Story: Ad Verification Turns Up The Heat appeared first on AdExchanger.
More Stories
Roblox Says Ads Will Not Have A Notable Impact On Its Business This Year
Ideally grows, names Senior Marketing Chief
The Speed of Culture: Leading Puma Into the Digital Age