May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

WarnerMedia and ViacomCBS Are ‘Exploring’ Selling The CW

Earlier this week, The CW chairman and CEO Mark Pedowitz was among the TV execs who told Adweek his top priority for 2022: “After getting back to the office, exploring new ways to thrive.” He might be tackling that much earlier than anticipated. This morning, Pedowitz confirmed reports that The CW’s joint owners–WarnerMedia and ViacomCBS–are…
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