Brands need first-party data, and they’re solving for that need through a mix of creativity, personalized products and the power of good old-fashioned celebrity endorsements. Which is why everyone in ad tech and digital media should take note of these initiatives, which span everything from personalized Oreos (dubbed the Oreo ID) to celebrity endorsements designed… Continue reading »
The post The Big Story: McFirst-Party Data appeared first on AdExchanger.
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