In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products...
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What if Santa Claus once had cancer - but recovered? The French institute Gustave Roussy, considered one of the world's...
After years of griping about Nielsen, culminating with the measurement provider losing its Media Rating Council accreditation in 2021, marketers...
Marketers are wasting 25% of their ad spend on made-for-advertising websites and inefficiencies. And the ANA thinks consolidation and education...
Marketers buying search ads on Google don’t know what they don’t know. And because Google doesn’t provide transparency into the...
How can a startup DSP grow when all the growth in the category seemingly goes to the big three: Google,...
DSPs and SSPs are being graded by TAG TrustNet on whether they comply with a key transparency initiative: sharing log-file...
How big is commerce media? Big enough that Omnicom snapped up Flywheel Digital for $ 835 million. Flywheel began by...
What happens when tech-and programmatic-focused publishers get together to talk about post-cookie solutions and the future of their business? Discontent...
Consolidation in programmatic is taking many forms. Acquisitions, bankruptcies and mergers are reducing the number of DSPs and SSPs; supply-path...