How big is commerce media? Big enough that Omnicom snapped up Flywheel Digital for $ 835 million. Flywheel began by helping brands with their Amazon presence, from their product page to their advertising spend. Now it pitches itself as a platform and agency-like services. This is actually the second exit for Flywheel. Ascential, which also owns […]
The post The Big Story: Commerce Media Flywheel appeared first on AdExchanger.
More Stories
Brave Commerce: Balancing Flavor and Health in Canned Drinks
IAS Had A Better Q1 Than DV, But That Doesn’t Mean There Aren’t Elephants In The Room
Reefton Distilling Co. first NZ whisky distillery to be Bcorp certified