As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already...
Strategies
Putting Ice Spice in a Starry Super Bowl ad wasn't PepsiCo's way of kicking off the brand's 2024, but culminating...
Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much....
On this episode of Brave Commerce, Mark Clouse, CEO at Campbell Soup Company, joins hosts Rachel Tipograph and Sarah Hofstetter...
On this episode of Brave Commerce, Andrew Katz, chief marketing officer at Athletic Brewing Company, joins hosts Rachel Tipograph and...
Standout media agencies make their clients' marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where...
Brands need to start preparing for a contentious election season, crafting strategies for how they’ll deal with hot-button issues. The...
In this episode of Brave Commerce, Hamid Saify, senior vice president of digital retail at Liquid Death, joins hosts Rachel...
Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech...
The social media team at the National Football League is on a mission to be "the most youth-driven and community-driven...