Putting Ice Spice in a Starry Super Bowl ad wasn’t PepsiCo’s way of kicking off the brand’s 2024, but culminating a 2023 launch that started at the National Basketball Association’s NBA All-Star Weekend. Starry began its life as Sierra Mist’s replacement by hosting the event’s 3-Point Contest in Salt Lake City last year. Ice Spice…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
WM New Zealand works with The Goat Farm on rebrand
Scope Media rebrands as Scope Communications
Stuff Group wins global award