“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
Strategies
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
This article is sponsored by Criteo. As brands have reevaluated how they communicate in unprecedented times, agencies have spent the...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
It never ends. COVID-19 outbreaks and lockdowns of varying degrees in states such as Texas, Florida, Arizona and California mean...
Marketers have become increasingly conservative in their quest for brand safety. They’ve gone from blocking ads next to content that...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
For better or for worse, the country is starting to reopen. But that doesn’t mean advertisers are simply flipping their...