“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Are we witnessing a renaissance in media owners’ data and audience strategies? It feels like yesterday when many media brands believed having a data strategy meant… Continue reading »
The post Media Owners Revolutionize Their Data Strategies While Facing New Risks Along The Way appeared first on AdExchanger.
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