The supply-path optimization (SPO) trend is catching on with video publishers. Future Today, an ad-supported video on demand (AVOD) platform,...
streaming
The Super Bowl has always been a promotional pageantry for brands – but this year’s ads were unique in that...
Paramount's Q4 finances were bleak. To turn things around, the broadcaster is introducing new streaming bundles and price hikes. The...
In a year of major growth, Roku is getting its priorities in order. During an earnings call on Wednesday, the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Label Me Canada is coming for digital...
Disney is determined that its streaming business will be profitable by the end of its 2024 fiscal year – and it’s...
Broadcasting giant Warner Bros. Discovery has promoted its veteran television marketer Rebecca R?rmark to senior vp, head of streaming marketing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Better Sorry Than Safe Twitter is partnering with...
The 2022 TV landscape was defined by international expansion, mergers, acquisitions and content explosions (and reductions). With a rough first...
2022 will stand out as the year that AVOD took center stage. Ad-supported video viewership growth surpassed subscription-only streaming and...