Ask most industry experts about the advantage of advertising on streaming platforms, and chances are they will tell you “better...
streaming
Warner Bros. and Discovery insist their marriage is working. Although they’ve had to go through a little, shall we say,...
The rumors are true: Discovery+ will remain a standalone service ahead of the upcoming consolidation of the smaller streamer and...
The supply-path optimization (SPO) trend is catching on with video publishers. Future Today, an ad-supported video on demand (AVOD) platform,...
The Super Bowl has always been a promotional pageantry for brands – but this year’s ads were unique in that...
Paramount's Q4 finances were bleak. To turn things around, the broadcaster is introducing new streaming bundles and price hikes. The...
In a year of major growth, Roku is getting its priorities in order. During an earnings call on Wednesday, the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Label Me Canada is coming for digital...
Disney is determined that its streaming business will be profitable by the end of its 2024 fiscal year – and it’s...
Broadcasting giant Warner Bros. Discovery has promoted its veteran television marketer Rebecca R?rmark to senior vp, head of streaming marketing...