It has been a long time coming, but the power dynamic has finally shifted in streaming's favor. Linear TV is...
streaming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it...
Comscore and Yahoo have partnered in a connected TV deal that aims to bring brand protection to streaming ad campaigns....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Soup To Box Did you know Chicken Soup for...
With the news that both Disney+ and Netflix will introduce ad-supported tiers, the transformation of the streaming landscape continues. Formerly...
Headwinds are blowing, but CTV is growing. Sound familiar? That’s because it’s become an oft-heard refrain from ad tech CEOs...
Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered...
Earlier this week, rumors swirled with speculation surrounding the fate of HBO Max, from the idea that the streamer would...
Warner Bros. Discovery lost 1% in total Q2 revenue, closing out the quarter with $ 9.8 billion, $ 2 billion behind...
After a wild 24 hours of (Twitter) speculation, Warner Bros. Discovery has shed more light on the fate of HBO...