Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered...
streaming
Earlier this week, rumors swirled with speculation surrounding the fate of HBO Max, from the idea that the streamer would...
Warner Bros. Discovery lost 1% in total Q2 revenue, closing out the quarter with $ 9.8 billion, $ 2 billion behind...
After a wild 24 hours of (Twitter) speculation, Warner Bros. Discovery has shed more light on the fate of HBO...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going With The Stream Broadcasters are all-in on streaming...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Death By A Thousand Subscriptions News subscriptions. OK. Entertainment...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
In the recently launched campaign for TVNZ+, Dentsu Creative and Sweetshop’s Damien Shatford have delivered an entertaining look at the...
//www.youtube.com/watch?v=d1Ec1JaD5mo AUCKLAND, Today: In a recently launched campaign, Dentsu Creative, and Sweetshop’s Damien Shatford have delivered an entertaining look at...
Matthew PapaSVP, Business & Corporate Development“On TV & Video” is a column exploring opportunities and challenges in advanced TV and...