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Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape.Often,...
Travel is a personal experience, and travel marketing should be too, according to Sheila Schottland, senior director of brand marketing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.A Dish Best Served Amazon has discussed building its own...
Pandora will launch in-stream programmatic audio ads later next year, although no timeline has been specified. “We’re really excited about...