December 4, 2020

Programmatic

In a world where nearly everyone is always online, there is no offline.

Jon Favreau’s First-Ever TV Series Made Disney+ an Instant Streaming Powerhouse

Ahead of Disney+’s debut last November, Disney executives needed a showstopping original series to convince even more consumers–not just kids and families who were already likely to subscribe–that their new streamer was a must-have service. With Jon Favreau’s The Mandalorian, they got exactly what they wished for. Written and executive produced by Favreau–Adweek’s TV Creator…
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