Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to...
streaming
Paramount Global is reeling from shareholder pushback against a pending merger with private equity-backed production company Skydance Media. In the...
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns...
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel...
The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Empty Shop Streaming TV has a problem, because...
The NFL season doesn't start for months, but Peacock and Amazon have already scored big wins. On Tuesday, the NFL...
If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is...
Say hello to Blkfam (pronounced “Black fam”), a free ad-supported streaming platform that launched in February with on-demand content curated...
Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent
Why are there so many loss-leading streaming services? Blame it on Bob Iger. “It was Bob Iger’s fault, and I...