When Sponsorship Research International polled 7,000 consumers in 1995 to see how well they recognized brand logos, it found that...
Struggle
As Paramount gears up for its first-ever alternate Super Bowl broadcast on Nickelodeon, the company is setting the record straight....
Women’s sexual wellness brands are still fighting an uphill battle against online censorship, limiting their opportunities for paid advertising and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Decision All sorts of non-advertising companies have...
Increasingly, more buyers are coming to terms with the fact that the open auction is no place for premium video....
Soccer has become a major battleground in the fight for women's equality, with the U.S. women's national soccer team winning...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Titans Are Tired So many entertainment hubs...
Brands and their agencies have been declaring their DEI pledges from the rooftops. But how much of that money is...
All of the large social platforms have content moderation policies. No belly fat ads, no ads that discriminate based on...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Double Dutch Salesforce and Oracle got a holiday...