Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Chance Jezebel lives again. The snarky feminist...
Subscriber
Netflix revealed that its ad-supported offering now reaches 15 million monthly active users globally, and shared more details about new...
Subscriber retention is trending on Netflix right now. Ads have become a key aspect of Netflix’s strategy to retain users...
As streaming platforms navigate a seismic shift – pivoting to profitability after a decade of all-out growth mode – they’re...
Streaming services still need new subscribers, but that alone isn’t enough to achieve profitability. Which may explain the struggle to...
Netflix's password-sharing crackdown is here to stay. In the second quarter, the streamer added 5.9 million new subscribers, reaching 238.4...
Disney may be growing overall revenue, but it’s losing streaming subscribers. Right now, Disney has two main priorities: content bundling...
Even the House of Mouse isn't immune to the challenging economic climate. When Disney reported a quarterly loss of $...
Paramount+ has a secret weapon it hopes will grow its subscriber base. The platform's parent company, Paramount, has partnered with...
Netflix’s biggest hope for its imminent ad tier is increasing revenue not from ads themselves, but by attracting new sign-ups...