Pepsi Paid Top Dollar, And Plans To Win The Big Game This Weekend

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Some Super Bowl predictions are easy: The big game will attract the largest US TV audience of the year and drive a single-day bonanza of food and beverage purchases. But for brands like Pepsi placing the biggest marketing bets of the year over Super Bowl weekend, establishing ROI is no sure thing. Brands investing inContinue reading »

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Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy

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The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you can watch those spots well before the big game even airs, as the number of pre-Super Bowl ads on YouTube grew 200% since 2008, said Google. And the growing importance of onlineContinue reading »

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