The 2024 election will break advertising and fundraising records, with the Presidential election, every seat in the House and a...
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Wendy's is going all in on college football season in a campaign whose goal is to highlight the limited reintroduction...
Google introduced Confirming Gross Revenue Wednesday, calling it a solution that helps buyers and publishers verify that no hidden fees...
Nothing in ad tech is ever easy. Despite previously signaling interest in serving as an administrator for Unified ID 2.0...
More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year...
Imagine having a client like McDonald's that is so globally famous that you don't even need to display the brand's...